The Estee Lauder Companies is beefing up its digital offer, according to a report published by The Wall Street Journal. The US prestige giant recently launched its first tech-focused innovation lab and is looking at 3D printing, Artificial Intelligence and data analytics.
“Our consumers are expecting experiences that really merge prestige beauty and technology,” Michael Smith, Chief Information Officer, told The Wall Street Journal.
Lauder staged a reshuffle of its IT department last fall, bringing the team, which was previously split across eight locations, together into two New York offices. The Queens address, which houses the innovation lab, is designed to attract ‘top tech talent’ with standing desks, game rooms and high-tech meeting rooms.