A.S. Watson and L’Oréal’s ModiFace are said to be driving retail innovation with the launch of a new virtual make-up try-on service #ColourMe across Asia.
The partnership will see the virtual service launched on Watson’s mobile apps as of this month, with customers using ModiFace’s AR technology to virtually try on 300 make-up products. These include lipsticks, mascara, eyeshadow, and foundation.
Rolling out across L’Oréal Paris and Maybelline brands in the first stage of the launch, users are also offered trend recommendations, given the ability to create and save their own looks, as well as take photos and videos of their make-up. Products used can then be purchased via the app or in store within four hours.
Malina Ngai, A.S. Watson Group Chief Operating Officer, “Customers are at the heart of all our innovations. We strive to create bespoke online and offline experiences that add value for their lifestyle. We have a shared vision with L’Oréal in driving digital leadership in beauty, and we discussed about creating the exclusive experience since the second half of last year utilizing ModiFace’s technology. Together we will transform the way beauty lovers discover and experience makeup and a one-stop shopping experience on our mobile app.”