A.S. Watson has expanded its Watsons One Pass loyalty program into the Guangdong-Hong Kong-Macau Greater Bay Area.
The expansion means that loyalty club members will now only need to use one card when travelling to other Asian countries, with One Pass set to launch in more than 660 stores in the region.
The company is looking to expand the program further and is set to develop into other Asian markets such as Singapore, Malaysia and Indonesia, among others. According to a company press release, “customer’s home market membership will be automatically upgraded to “Watsons One Pass”, allowing them to also enjoy member benefits when they shop overseas in Watsons.”
Malina Ngai, Group Chief Operating Officer of A.S. Watson Group, said, “Watsons has been the No.1 Pharmacy/ Drugstore brand in Asia for 10th consecutive years with over 90 million of loyalty club members, and majority of them are frequent travellers. Watsons operates in many popular travel destinations worldwide, and our customers also tell us that they would like to shop in Watsons overseas. Therefore, in order to bring more excitements to our members, it is logical our loyalty programme goes international.
“With the increasing activities in the Greater Bay Area, we are excited to switch on Watsons One Pass first to all Greater Bay Area members.”