L’Oreal Paris has appointed actress Eva Green as the brand’s new International Spokesperson for L’Oreal Professionnel.
Representing the brand’s range of products for salon professionals and hairdressers, Green will represent L’Oreal at product launches for new ranges such as the Wet Domination styling range and Pro Fiber salon line.
The Parisian actress was a Bond girl in Casino Royal, plays Vanessa Ives in TV series Penny Dreadful and is due to star in the up-coming Tim Burton film, Miss Peregrine’s Home for Peculiar Children.
Green commented, “As an actress, hair is so important. You need a very good relationship with your hairdresser and together we create the hairstyles. My hairdresser uses, of course, the leader of hair products, L’Oréal Professionnel. I am very glad to be on board on this new adventure.”
Anne-Laure Lecerf, International Managing Director at L’Oréal Professionnel, added, “We have chosen Eva Green because she perfectly embodies our values: She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen. Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L’Oréal Professionnel.”