Actress Kristen Bell encourages consumers to conserve water in Neutrogena campaign

Actress Kristen Bell encourages consumers to conserve water in Neutrogena  campaign

Actress and Neutrogena brand ambassador Kristen Bell features in the company’s new online ad, which encourages consumers to conserve water by using face-washing wipes.

In the minute-long video, Bell explains to viewers that five gallons of water can be used to “feed the trees, irrigate crops, hydrate yourself for a week,” or can be “wast[ed]” on washing your face.

Bell pledges to save 35 gallons of water by giving up traditional face washing for a whole week by using Neutrogena Naturals Makeup Remover Cleansing Towelettes, which don’t require any water. She encourages viewers to make the same pledge and publicize it online using the hashtag #WipeforWater.

The release of the ad coincides with Earth Month and Earth Day on April 22. The ad states that for every pledge made, Neutrogena will contribute US$1 to American environmental organisation, The Nature Conservancy (up to US$50,000).

 

 

 

 

 

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