L’Oréal Africa launches new haircare innovation BondPhorce for professional market

February 8, 2018 Written by 

L’Oréal Africa has launched its new innovation BondPhorce technology for the professional hair care market via its professional salon brand Mizani.

Giving women stronger hair following the use of harsh chemicals and adverse weather conditions, BondPhorce rebalances the hair’s PH levels and has been shipped to over 100 professional hair stylists in Accra.

The product is said to create results using a blend of maleic and citric acids via a two-step process, idea for salon services such as relaxing, natural and transitioning hair, braided and weaved hair, as well as deep conditioning.

Education Expert Yasmine Botchway educated stylists on using the technology, whilst also offering product knowledge and offering step-by-step demonstrations.

Louise Prance Miles

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