“An important aspect of entering new markets is to be well-prepared and informed so as to develop a strategy that allows them to become successful. Successful exporters seek to undertake extensive market research and prepare an efficient export plan. However, very often companies, particularly small and medium sized firms, lack such resources. Prohibitive costs and distance make an overseas presence unthinkable for them too. The role of our OTOs is to bridge such gaps, increase the global competitiveness of exporters and to raise general market awareness of UAE products,” said Mohammed Al Kamali, Deputy CEO of Dubai Exports.
Fuzail Ahmad, General Manager of IFI Perfumes Trading, a UAE company that exports its wares to Brazil, added. “The overseas trade office of Dubai Exports has assisted a number of companies like us to enter and make a mark in Brazil, which itself is a leading manufacturer and exporter of cosmetics and beauty products.”