Amazon Q2 2018: Health and beauty sales soar as shoppers switch from bricks and mortar

Amazon Q2 2018: Health and beauty sales soar as shoppers switch from bricks and mortar

One Click Retail has published two reports on Amazon’s Q2 sales for the Health, Personal Care (HPC) and Beauty categories in the US and the UK.

In the US, the research organization estimates that the HPC and Beauty categories generated nearly US$2 billion in sales in the second quarter of the year, up 30 percent on the same period in 2017. While in the UK, Beauty sales soared an incredible 47 percent year-on-year to £45 million.

While household staples such as diapers and household basics were predictably strong, Amazon has managed to carve out a sizeable chunk of the mass skin care market in the US – the category put on 35 percent in the second quarter to reach a value of US$180 million.

In the UK, meanwhile, the e-commerce behemoth delivered a strong performance in the make-up field – with sales up 30 percent yoy to come in at just under £5 million. Mass hair styling and hair care was also a highlight, growing 67 percent to under £10 million.

However, the real headline grabber was the platform’s performance the luxury beauty sector – sales were up 57 percent in the US for a total of US$250 million, within the category, luxury skin care grew 33 percent to US$50 million and derma skin care put on 63 percent to total US$40 million.

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