AmorePacific is said to be opening its first store in the Middle East this year for color cosmetics brand Etude.

The company is said to be eyeing Dubai as the store location, which is set to open later in the year.

Suh Kyung-bae, chairman of AmorePacific Co., said, “We are planning to introduce AmorePacific’s innovative beauty culture to customers in the Middle East who have a keen interest in the Asian beauty industry.”

Tapping into a burgeoning set for further growth, AmorePacific is said to be joining forces with major retail franchise Alshaya Group to eye further store openings in Kuwait, Saudi Arabia, Qatar, Oman and other Middle Eastern countries in the future.