AmorePacific launches into Australia and New Zealand as part of global expansion plans

AmorePacific launches into Australia and New Zealand as part of global expansion plans

Korean cosmetics company AmorePacific has developed further into Australia and New Zealand as part of global expansion plans, according to a report by The Investor.

The company’s namesake luxury brand is now stocked in 44 MECCA Cosmetica stores across both countries and on local online stores.

AmorePacific entered the Australian/New Zealand markets following the launch of a unit in Australia. Brands Laneige and Innisfree entered the countries earlier this year, with more Innisfree stores set for launch into Melbourne this year.

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