AmorePacific has announced the appointment of Jessica Hanson as President and General Manager for its US operations. Hanson is charged with overseeing all strategic marketing, sales and operations functions.

“Ms Hanson is a strong visionary leader with an excellent track record of growing beauty brands and we look forward to expanding our market share in the US, the world’s largest market, under her leadership,” said Dong-Hyun Bae, President of AmorePacific Group.

Hanson joins the K-beauty behemoth from Perricone, where she was Chief Marketing and Sales Officer. Prior to that, she worked at L’Oréal USA for eight years across various sales and marketing leadership roles.