The rumors started back in May when singer Lady Gaga filed a trademark for a new brand named Haus Beauty and now it looks like the Star is Born actor is indeed set to launch her own make-up line this year, according to a report published by Business Insider.

After the trademark application was approved in July, all went quiet save a couple of hashtags on Gaga’s Instagram account but now it looks like this will be the year the world gains Gaga beauty as the brand’s website quietly made its debut over the holiday period, with an all-black landing page inviting fans to enter their email address.

The website offers little clue as to what we can expect from the brand, and Business Insider reports that entering an email address has not yet yielded further information. Meanwhile, Elle magazine points out that it took Rihanna some three years to take her line from trademark to shelf – so we may have a little while to wait yet.