ArtDeco-owned premium skin care brand Malu Wilz has launched onto the Indian market, according to a report published by The Hindu Business Line.

The company has partnered with Kaunis Marketing Services to build its presence in the market and has put forward an initial investment of €100,000 for the launch. Malu Wilz’ debut follows the successful introduction of ArtDeco stablemate BeYu earlier this year.

Some 59 products, selected for their suitability to local consumers’ needs, will be available, spanning three consumer profiles: women aged 30 plus, men aged 20 and over and Gen Z. Products will be sold via six standalone, company-owned stores in Hyderabad, Chennai, Bangaluru, Kolkata, Mumbai and Delhi.