AS Watson-owned Superdrug and The Perfume Shop to review PR accounts

AS Watson-owned Superdrug and The Perfume Shop to review PR accounts

AS Watson Group has announced that it is set to review its PR agency roster for both UK beauty retail business, namely Superdrug and The Perfume Shop, according to a report published by PR Week.

Z PR currently holds both Superdrug’s corporate and consumer beauty PR account as well as a brief with The Perfume Shop, while Well Hello handles specialist health, wellbeing and pharmacy comms.

“We can confirm that AS Watson businesses Superdrug and The Perfume Shop are running their scheduled bi-annual PR agency tender process,” a spokesperson for Superdrug told PR Week. “All agencies invited to be involved have been informed of the process and no further agencies will be added to the list. All incumbent agencies have been invited to re-tender for the business.” 000000000000

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