AS Watson has announced a partnership with Revolution Beauty aimed at recruiting new shoppers. The Hong Kong-based retail group will launch the brand in 800 Superdrug stores across UK and Ireland, while the Revolution Shop in Shops will increase from 25 to 70 by the end of the year.
“Beauty consumers around the world are demanding more and faster new product launches,” said Malina Ngai, Group Chief Operating Officer of AS Watson. “We continue to search for partners who can bring us fast fashion trending products while we can offer our unique scale and geographical coverage for their distribution. It is not only about distribution but the right strategy to reach the right customers. At AS Watson, we use our customer insights to identify the relevant stores to ensure successful launches.”
Adam Minto, Founder of Revolution Beauty added, “AS Watson is our key retail partner and we have worked closely with them to expand globally this year. We value their data driven approach and the insight and direction they offer in order that we can develop market-leading products for our style-savvy customers.”