Author: Blogger

The Birkin effect: Meet the deodorant with a 12,000-strong waitlist

Be it The Ordinary Foundation, Frank Body’s unicorn shimmer scrub or lip kits from the queen of online hysteria herself, Kylie Jenner, waitlists have become a veritable ‘thing’ in beauty over the last two years. But when a deodorant racks up a 12,000-strong waitlist, the only response is: wait, what? Yep, apparently Megababe’s Rosy Pits has several thousand people so desperate to buy it that they’ve put their name down for a roll-on as if it’s a Hermes Birkin, rather than an odor control product. I mean, granted it’s apparently formulated without baking powder or aluminium salts – but...

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Pop up – just how is the new boy of cosmetics retail faring?

Have you ever been the new boy/girl in class? I have. And if you’re anything like me, you sat at the back, trying to remain inconspicuous. You opted for the understated bag when deep down you really really wanted the My Little Pony one (no? Just me?), and you kept yourself to yourself in the playground. Eventually, you ease yourself gently into school life, making a friend here or there, getting involved in the odd team sport. Essentially, you blend. Yeah well, imagine pop up retail as the new kid on the cosmetics block, and imagine its entry into...

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Will they tempt us back? The department store revamps designed to boost browsing IRL

When L Brands tolled the death knell for Henri Bendel, the sound surely reverberated around the retail world – for Bendel isn’t the only under-performer in this category. Indeed, UK-based House of Fraser has battled all summer to avoid collapse, and will cull 31 stores from its portfolio as a result. And while it may be too late for Bendel, and likely Fraser too – some department stores aren’t taking their channel’s slow yet steady decline lying down. We’ve been inundated of late with stories of revamps, rebrands and high-profile campaigns designed to tempt customers back in store. Saks...

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CBD: The new avocado toast

My morning routine has been pretty much the same since I can remember. I’m a simple girl at heart; wash my face with water (don’t shoot), slather it in Eurcerin (body moisturisor – I don’t even go to the hassle of buying the dedicated face creams), a layer of foundation and the odd bit of blusher and lip gloss. Et voila. However, since turning vegan last year, I have upped my game and started introducing vitamins. Noting that I was experiencing quite significant tiredness I included a B12 vitamin, amongst others. And, of late, there’s a new member of...

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Keeping it real: why the beauty industry mustn’t ‘sell self-consciousness’

When The Good Place actor Jameela Jamil attacked the Kardashians for ‘selling self-consciousness’ in an interview with UK news reader Krishnan Guru Murthy, the comments section went wild. Add in a controversial magazine cover and thought-provoking Instagram post and it looks like we need to have a whole lotta discussion about body positivity. Yes, last week, MAC hit the headlines for posting lip pics on its Instagram account without digital alterations, meaning facial hair was clearly visible. Meanwhile, the UK edition of Cosmopolitan debuted its first ever plus size cover star, Tess Holliday. Both essentially broke the internet with...

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