Author: Blogger

The make-up wars: powder equals power

It came as precisely no surprise to me that a study conducted by Richard Russell of the Department of Psychology at Gettysburg College in collaboration with researchers from Chanel Fragrance & Beauty Research & Innovation that looked at the perceived impact of wearing make-up found that women who wear make-up may benefit from a career boost. But is it right? Over this week and next, team GCN are going to battle it out – and, you know what, I am decidedly pro. Let’s break this down – first, I should, of course, acknowledge that no one should have to...

CLICK HERE

Just how safe is our sunscreen application?

Please excuse me while I write this, with two fans aimed directly at my face, window open to catch the merest hint of a breeze and a cold shower planned before bed. You see, Britain is in the midst of a somewhat uncharacteristic hot spell. OK, so this week we had a few days of rain – of course while the Prance clan were camping – but on the whole, the past month has been nothing short of a heatwave. And, as the mother of two daughters, it’s safe to say we have pretty much taken out shares in...

CLICK HERE

In defence of mascara: the beauty staple that we can apparently now live without

As a journalist, I meet a lot of people. I have spent weeks at a time with complete strangers making polite chit chat from 8 in the morning to 11 at night. In my experience, when all other subjects have been exhausted, everyone loves to reminisce about the first single that they bought. That is, everyone except me. It really wasn’t a formative moment in my live. But the first time I discovered mascara and fake tan. Now that’s what I call life-changing. Admittedly, the fake tan experiment didn’t go so well at first but mascara. Sigh. Mascara. Mascara...

CLICK HERE

Shaken or stirred? Cold-pressed, actually. Meet beauty’s new obsession

Cold-pressed. As a resident in east London, aka peak hipster territory, it’s a word I see everywhere. Juice, coffee – if it’s not cold pressed, is it even a drink? And like every good trend born in the food industry, it’s now travelled to our bathroom shelves to boot. Yes cold-pressed beauty is now a ‘thing’. Liha Beauty, Ambre Botanicals, Luk, Odylique, Odacite and Kat Burki are all using variations on the term while Fytt beauty’s range is indistinguishable from the smoothie it was inspired by. No wonder it has to actually point out on its website that the...

CLICK HERE

Where is the love? 2018’s summer of sponsorship is a game of two halves

The World Cup is over. And now the football is gone, there’s only one contest in town. Nope, not Wimbledon. We’re talking Love Island people. And despite the fact that I have a law degree, speak three languages and like to consider myself a person of above-average intelligence that generally eschews reality TV. I. Am. Hooked. I’m watching it right now. #notevenjoking. I just can’t help myself. It is utterly addictive. And I like to think *ahem, kid myself* that it is also research. After all, the main sponsor is UK drugstore chain Superdrug (AS Watson) and Coty’s Rimmel...

CLICK HERE