Author: Georgina Caldwell

‘Natural is no longer niche’: Bieber to front Schmidt’s Naturals deodorant line

Unilever-owned Schmidt’s Naturals has struck a deal with Canadian singer and songwriter Justin Bieber to front a line of deodorants, according to a report published by AdAge. The collection, named Here + Now, will launch globally online and in store this fall in a departure from the natural deodorant brand’s usual strategy to launch products online first. “Here + Now has various meanings, but to me it’s about being present in daily life,” Schmidt Naturals CEO Michael Cammarata told AdAge. “Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t...


German charity BUND accuses major brands of flouting REACH provisions

Germany’s largest environmental charity BUND has accused several major industry players of breaking important aspects of REACH. Using freedom of information laws, BUND has obtained details of a German government investigation into chemical safety files from 2014, which concluded that 940 substances did not meet safety standards set out in the regulation. BUND names BASF, Dow Chemical, Henkel and Clariant as among those implicated by the German authority as well as L’Oréal and Superdrug. “Chemical companies have been disregarding the law for years and getting away with it, selling substances that might cause hormonal cancers, brain disorders and other...


US court rules trademark license agreement can survive bankruptcy

The US Supreme Court has ruled that a trademark license can survive the bankruptcy of the licensor, according to a report published by The National Law Journal. The case, Mission Products Holdings v. Tempnology, reverses a previous decision in Lubrizol Enterprises v. Richmond Metal Finishers. The judges overwhelmingly agreed in the Mission case that a licensee should be able to continue to use the trademarks it has negotiated and invested in, rather than see it swept into the bankruptcy estate.   “The debtor can stop performing its remaining obligations under the agreement,” wrote Justice Elena Kagan. “But the debtor...


China holds public awareness week to promote cosmetics safety

China’s health care regulatory body has debuted its first public awareness week to open up conversations around cosmetics safety, according to a report published by CGTN. “Over 37 percent of the consumer complaints concerning cosmetics are related to their safety,” Li Yuanguang, Vice Secretary General of China Consumers Association told CGTN. The launch event, held on Monday, saw consumers, manufacturers and industry watchdogs meet to discuss safety concerns. The Chinese government debuted a new mobile app aimed at shoppers which enables them to check whether a beauty product is registered and...


Who What Wear launches budget clean skin care range Versed

Clique Brands-owned Who What Wear has launched a new clean skin care collection named Versed. The brand will be stocked at Target stores in the US and is described as a ‘sustainably sourced, nontoxic, results-driven’ line. Versed is aimed squarely at the millennial market, based on research that found that this generation want products that provide visible results, are made with ‘clean’ ingredients, packaging and claims that are easily navigable and are affordable. The line-up comprises 19 products, including a Cleansing Balm, vitamin C-based Brightening Serum, vitamin C powder, Overnight Facial Peel and Brightening, Tightening Mask – all predicted...