Author: Georgina Caldwell

No deal: Natura denies Avon takeover rumors

Natura has issued a statement to quell rumors that the Brazilian firm is in talks to takeover ailing Avon, according to a report published by Reuters. “Natura Cosmeticos notifies that there are no talks underway about a possible Avon acquisition,” said the owner of Aesop and The Body Shop on Monday. And although the rumors proved to be unfounded, the market certainly liked the sound of the acquisition. Following the Wall Street Journal’s whispers, shares in Avon rose 21 percent. When contacted by Reuters, Avon was unavailable for comment. CEO Jan Zijderveld is attempting to turn the direct sales...

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This is how L’Oréal chooses influencers

L’Oréal’s Active Cosmetics division has opened up about its influencer vetting process to marketing publication The Drum. The unit actively seeks ‘micro-influencers’ (those with around 10,000 followers) on Instagram to reach a niche audience that is interested in skin care and uses a three-step assessment process to select the correct fit and ensure optimum levels of engagement. First, the L’Oréal division searches the social media platform for brand mentions and mentions of common skin conditions such as acne or eczema. Once it has narrowed the field, it then uses tools to identify potentially fraudulent accounts, such as those with...

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‘We’re better than Chanel’: North Korea opens Unhasu cosmetic factory to media

North Korea has opened up a cosmetics factory in Pyongyang to the wider world, via the media, for the first time, according to a report published by Global Times. The high-tech facility produces North Korea’s well known Unhasu brand, among others, and has been charged – by North Korean leader Kim Jong-un, no less – with producing the ‘world’s best cosmetics’. To that end, the R&D team analysed samples from the world’s best brands, including Chanel, and developed its products on the back of its findings. “We developed our own products on the basis of the analysis. As you...

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UK Intellectual Property Office finds for Beiersdorf in Nivea smoking trademark case

The UK Intellectual Property Office has stubbed out any hopes that Just Enough Programme had of securing a trademark for the word ‘Nivea’ combined with a circular swirl for use on cigarettes, electronic cigarettes and related products, according to a report published by the World Intellectual Property Review. Beiersdorf, owner of the personal care brand of the same name, prevailed in the case, arguing that not only was the proposed trademark similar to its trademark for cosmetic products but also that its mark was so well known that consumers would assume a connection between the two brands, thus damaging...

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P&G picks up an Emmy for My Black is Beautiful ad

Procter & Gamble has scooped the ‘outstanding commercial award at the Emmys for its The Talk ad, which was created for My Black is Beautiful – a group formed of black women at P&G back in 2006, according to a report published by The Drum. The Talk is credited to BBDO New York with The Corner Shop and shines the spotlight on situations where black parents talk to their children about bias and prejudice. “We created The Talk for an important purpose – to promote conversations about bias,” Marc Pritchard Chief Brand Officer at P&G told The Drum. “The...

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