Author: Georgina Caldwell

‘We won’t buy followers’: Unilever’s Weed cracks down on influencer fraud

Unilever CMO Keith Weed has laid out a triptych of policies that will guide the company’s social media marketing from here on in, according to a report published by PR Week. Weed outlined the new stance at Cannes Lions earlier this week, pledging first to cut ties with any influencers who buy followers, second that no Unilever brand will buy followers and, third, that the company will prioritize partners ‘who eradicate fraud and support increased visibility and transparency’. “In February, I said we needed to rebuild trust back into our digital ecosystems and wider society. One of the ways...

CLICK HERE

The Fox group eyes up Estee Lauder franchise

The Fox group is hoping to obtain a franchise to operate standalone stores for The Estee Lauder Companies’ portfolio in Israel, according to a report published by Globes. Lauder subsidiary Elcalil currently operates some 25 stores across the country for the US prestige giant’s MAC, Smashbox and Bobbi Brown brands. However, many Lauder brands are yet to establish an independent presence in the country, among them Clinique. Fox now counts 16 brands among its roster, including fashion labels, home and personal  care chains. Most recently, the group acquired a 50 percent share in baby products stores Shilav and a...

CLICK HERE

Tengram acquires vegan make-up brand Lime Crime

Private equity firm Tengram Capital Partners has acquired trendsetting cosmetics brand Lime Crime. Terms of the deal were not disclosed. The brand further announced that Stacy Panagakis, former General Manager of Fresh, will join the company as Chief Executive Officer, effective immediately. The acquisition will support Lime Crime’s growth strategy, enabling it to expand its product portfolio and explore ‘select retail partnerships’. “Lime Crime is truly unique among beauty brands, with a powerful following and a deep understanding of its consumers and their expressive approach to cosmetics,” commented Richard Gersten, Partner at Tengram. “We have tremendous appreciation for what...

CLICK HERE

Victoria Beckham appoints new CEO to drive digital

Pop star turned fashion designer Victoria Beckham has named a new CEO for her label. Paolo Riva will join the womenswear brand in September, according to a report published by Fashion Network. Prior to this role, Riva held the position of CEO at Diane Von Furstenberg. He will replace Zach Duane who left the company last year. Riva is charged with driving ‘VBL’s strategic geographical and product expansion and help with the realization of the company’s direct-to-consumer ambitions,” according to a statement released by Victoria Beckham Limited, per Fashion Network. “[The role] presents a unique and exciting opportunity –...

CLICK HERE

AmorePacific marks completion of new ‘social’ HQ

AmorePacific held an official ceremony to mark the completion of its new headquarters in the Yongsan-gu district last week. The new building has been eight years in design and construction and lies between a spacious public park and the business district. The cube-shaped volume spans 216,000 square meters over 30 floors and includes a central courtyard and three large openings which flood the space with natural light and air. Inside, the building boasts a museum, auditorium, library, creche, restaurants, bars and cafes as part of a mission to contribute to the city’s social spaces. “It is more than an...

CLICK HERE