Author: Louise Prance-Miles

Unilever calls for the elimination of outdated stereotypes with new multi-million Rexona, XIX Entertainment and Now United collaboration

Unilever has called for content creators and distributors to eliminate outdated stereotypes and has announced a three-year multi-million-dollar deal with its Rexona deodorant brand, XIX Entertainment and Now United to co-create content that represents different cultures. A move that comes as part of the company’s Unstereotype initiative launched two years ago, Unilever is looking to eliminate ‘harmful and diminishing portrayals of people across advertising’ with the new collaboration and will expand the initiative across all forms of content and branded entertainment. Unilever’s Rexona brand and Simon Fuller-owned XIX Entertainment are working with Now United – the first ever global pop...

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Henkel aims to improve packaging sustainability with new group partnership

Consumer goods company Henkel has announced a joint partnership with packaging manufacturer Mondi, plastics manufacturer Borealis and the recycling technology company APK in a collaboration that aims to ‘significantly improve the sustainability of plastic multi-layer flexible packaging.’ Intended for commercialisation and market launch in early 2019, the collaboration works with APK’s new solvent-based process called Newcycling, which ‘enables the recovery of high-quality clean-grade materials from complex multi-layer packaging,’ according to Klaus Wohnig, Managing Director of APK AG. Meanwhile, Mondi has tested the suitability of recycled LDPE for multi-layer films from APK, tested on site at the research and development...

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Japan passes bill to reduce microplastics in order to combat pollution

A bill has been passed by The Upper House in Japan to reduce microparticles, in a bid to reduce ocean pollution. The legislation has called on companies to cease use of microproducts in their products – with a focus on business such as makers of face washes and toothpastes. However, there will be no sanctions placed on those that don’t comply. The bill is calling for manufacturers to reduce emissions of the plastic particles that reach up to five millimetres across. According to The Enviroment Ministry, it is thought to be the first legislation that includes measures to reduce...

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L’Oréal India announces first Managing Director

L’Oréal India has announced the appointment of Amit Jain as new Managing Director, effective August 2018. Jain joins the company from his previous position as MD North-West Europe for Akzo Nobel and will succeed Jean-Christophe Letellier, who is said to be moving a larger role in the L’Oreal Groupe in Europe. L’Oréal Asia is said to have seen significant sales growth and revolutionized digital and e-commerce platforms under Letellier’s leadership. Jain’s appointment sees the first Indian head up the Indian arm of the French beauty house since the subsidiary opened in 1991. Pierre-Yves Arzel, Vice President South Asia Pacific...

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Croda scoops Low Carbon Award at Chemical Industry Awards

British ingredients maker Croda has won the Low Carbon Award at the Chemical Industry Awards, recognised for its stretching carbon emission intensity reduction target. The award looks at highlighting excellence at company, site and individual level, with Croda stating that the reduction target is underpinned by ‘their continuing investment in increasing energy efficiency and moving to more non-fossil energy sources across their operations.’ Terry Thistlethwaite, Vice President Sustainability at Croda said, “Sustainability is fundamental to our business strategy and we very proud to have our efforts acknowledged in this way. Our carbon reduction journey sees us continuing to invest...

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