Author: Louise Prance-Miles

Yield Growth sets its sights on China’s lucrative hemp market

Yield Growth Corp has entered into an agreement with Pontier Services to launch its Urban Juve hemp beauty products within the Chinese market in an attempt to capitalize on the billion-dollar hemp market in the country. The products will be sold via the WeChat messaging service as well as a pop-up store that is touring luxury shopping malls and other locations within Hong Kong. The pop-up is running for three months, ending 1st June. As part of the marketing objective, Urban Juve is using PopSquare AI enabled kiosks within China, the first Canadian company to do so. According to...


IFF signs onto United Nations Global LGBTI Standards of Conduct for Business

International Flavors & Fragrances (IFF) has signed onto the United Nations Global LGBTI Standards of Conduct for Business, showcasing its commitment to diversity and inclusivity. The company joins 250 other large companies that have signed the pledge in a bid to tackle discrimination against lesbian, gay, bisexual, transsexual and intersex (LGBTI) people. As further testament to its commitment, IFF has also been also recognized by the Human Rights Campaign as a Best Place to Work for LGBTQ Equality. The news follows the company receiving a perfect 100 score on the 2019 Corporate Equality Index survey on lesbian, gay, bisexual,...


MAC celebrates 25 years of Viva Glam campaign with Winnie Harlow collaboration

MAC Cosmetics is celebrating 25 years of its Viva Glam campaign, which fights AIDS and HIV globally, and has announced model Winnie Harlow as the face of its anniversary. The beauty brand has launched a limited-edition lipstick based on the original Viva Glam shade, which will sell alongside the Viva Glam II and the Viva Glam III lipsticks, with all proceeds going to the Viva Glam fund. Harlow was said to have recreated the original RuPaul Viva Glam shoot in 1994 last Halloween, which is now being used as the shots for the anniversary campaign, starting this month. MAC,...


Unilever achieves Q1 growth aided by emerging markets and price rises

Unilever has announced solid Q1 growth, with underlying sales rising 3.1 percent, led by the emerging markets which witnessed a 5 percent rise. Price rises were also said to help boost the growth, which exceeded analyst expectations of a 2.8 percent rise. CEO Alan Jope said, “We have delivered a solid start that keeps us on track for our full year expectations. Growth was led by emerging markets and was balanced between volume and price. “Accelerating growth is our number one priority. It requires both great execution and a continued strategic shift into faster growth segments and channels.” The...


The Hut Group acquires Christophe Robin in rumoured £50 million deal

The Hut Group (THG) has reportedly acquired luxury Parisian haircare brand Christophe Robin in a £50 million deal, according to a report by Sky News. The Christophe Robin acquisition will add to THC’s luxury portfolio, which includes ESPA and Grow Gorgeous. The move follows a slew of purchases for the company after it secured a $1 billion banking facility, which aims to help boost global expansion plans. The acquisition continues a long-standing relationship between the online retailer and Christophe Robin, with the hair care brand taking one third of sales via the THG...