Author: Louise Prance-Miles

Bloomingdales set to reveal cosmetics’ floor makeover

Bloomingdales is set to reveal its revamped cosmetics’ floor at its flagship store 59thStreet, which has been underway for two years, according to a report by WWD.com. A launch event will take place on 17thJanuary to showcase the floor, which is 36,000 square feet and a further 1,100 square feet of beauty outposts located at various different floors. Tony Spring, Bloomingdale’s Chairman and Chief Executive Officer, said, “The new cosmetics floor is an integral part of our reimagined 59th Street store. This comprehensive renovation from an exciting home store to a destination shoe emporium to the new ready-to-wear experience and...

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Procter & Gamble targets African-American consumers with Walker & Co acquisition

Procter & Gamble has announced the acquisition of Walker & Co, a move that will better position itself to target African-American consumers. While undisclosed, the acquisition purchase price is reported to be between $20-$40 million, with Walker & Co – creators of men of color grooming line Bevel and a hair care line aimed at women of color – giving P&G a better placement to target this consumer group. Founded by Tristan Walker in 2013, the company will relocate its headquarters from Silicon Valley to Atlanta in order to cut cost and be more centralised to its largest consumer...

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Avon targets Russian market first with new K-beauty collection

Avon has announced the launch of its first K-beauty collection, with the products being launched into Russia first before rolling out across Europe in early 2019. The move is part of the company’s ongoing transformation strategy, with the range of masks and hand creams being made within Korea. Developed in partnership with Korean innovation experts, Avon has teamed up with Bonne, a ‘leading developer and manufacturer of luxury beauty.’ Louise Scott, Avon’s Chief Scientific Officer, said of the new collection, “Korean beauty is expected to hit $13.1 billion by 2020* – it’s the fourth largest skincare market in the...

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Diana Penty named Estée Lauder first Indian brand ambassador

Estée Lauder has named Bollywood actress and model Diana Penty as its first Indian brand ambassador, according to a report by News 18.com. Penty will appear in skincare and beauty campaigns across digital and in-store promotions with her first campaign being for the beauty giant’s Advanced Night Repair serum. The actress will also work on the Pure Colour Love Lipstick and DoubleWear Stay-In-Place Foundation products, working alongside other Indian influencers. Discussing her appointment, Penty said, “It is an honour to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global...

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UAE seizes 25 million counterfeit products annually

The UAE reportedly has around 25 million counterfeit products seized every year, with the Intellectual Property Department at Legal Group urging consumers to know their rights when buying products. With body care and cosmetics the main items seized in the region, it is said that there are many more raids for cosmetics than areas such as bags, leather products and electronics, with about 3000 pieces ‘caught in every raid.’ Up to 700 raids that take place annually. Hatem Abdelghani, Director of Intellectual Property Department at Legal Group, said, “Cosmetics, shampoo, toothpaste and deodorants top the list of fake items...

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