Author: Louise Prance-Miles

L’Oréal uses chatbot AI technology to boost recruitment process

L’Oréal has rolled out its first conversational platform with AI start-up Mya Systems within its recruitment process, with the chatbots helping recruiters filter through applications for roles such as internships and beauty advisors. The system is being used to help L’Oréal sift through over one million job applications a year, with many applicants – of whom 17 percent are also said to be customers, according to Tech Target – stating they never received a reply from the company. Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal stated, ”The results of the first 10,000 recruiting conversations show that Mya...

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Rimmel launches global campaign to raise awareness of cyberbullying

Rimmel has launched a global campaign in order to raise awareness of cyberbullying, and to help individuals that have experienced it to build resilience. The campaign aims to highlight the effects of the issue, with 48 million women across the globe having said to have been affected by it. Sara Wolverson, Vice President of Rimmel Global Marketing at Coty, said, “Make-up has always been a way for consumers to express themselves and experiment with their identity. Coty and Rimmel share a really clear purpose to inspire people to be their authentic self, so for us, when we understood the...

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Nestle SA looking at possible sale of skincare unit

Nestle SA is looking to a possible sale of its skincare unit and is working with advisers to review its options, according to a report by Bloomberg. In a bid to streamline its existing business interests, it’s said to be working with advisers such as Credit Suisse Group AG and is looking at a valuation of between $8 to $10 billion. The company is thought to be looking at selling the dermatological arm as a whole division or in parts as a way to better focus on its core products including coffee, water and pet food. The review is...

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ASA pulls Clearasil and Johnson & Johnson adverts in marketing clean up

The Advertising Standards Agency (ASA) has pulled adverts from Clearasil, Johnson & Johnson, online retailer feelunique.com, and Dermalogica’s MediBack range in a bid to clampdown on misleading claims, according to a report by The Drum. Focused on claims regarding acne products, the ASA banned the adverts for making medicinal claims about unlicensed products. Following advice from the Medicines and Healthcare products Regulatory Agency (MHRA), the ASA  stated that the acne treatment products should be held to the same regulations as other medical devices and treatments. While the companies refute the claims that the products were intentionally advertised as medicinal...

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AmorePacific launches into Australia and New Zealand as part of global expansion plans

Korean cosmetics company AmorePacific has developed further into Australia and New Zealand as part of global expansion plans, according to a report by The Investor. The company’s namesake luxury brand is now stocked in 44 MECCA Cosmetica stores across both countries and on local online stores. AmorePacific entered the Australian/New Zealand markets following the launch of a unit in Australia. Brands Laneige and Innisfree entered the countries earlier this year, with more Innisfree stores set for launch into Melbourne this...

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