Author: Louise Prance-Miles

L’Oreal makes waves in China with Makeup Genius App

L’Oreal has reported that its app Makeup Genius, launched last year, has made up 4.7million of its downloads in China of its total 14 million over all.  The app acts as a mirror and allows women to virtually try on cosmetics. The looks depend on the colours chosen by the consumer but can include red lips, dark eyes, a more natural feel or any number of beauty combinations. The popularity of the app has been put down to the fact that there is a high online population of 668 million with 594 million of these online consumers using mobile devices....

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Colgate creates sweet music by sponsoring Latin Grammy Acoustic Sessions

In a new collaboration Colgate Optic White has announced its partnership with The Latin Recording Academy to sponsor the Latin Grammy Acoustic Sessions, which takes place in September.  Beauty bloggers and Colgate Optic White Chicas Blogueras, Kika Rocha and Daniela Ramirez, will get an insider look at the event and update @SonrisaColgate followers with exclusive content and give them an opportunity to win VIP tickets to the show.  Carla Kelly, General Manager, Colgate-Palmolive Multicultural Marketing said, “As a smile’s best accessory, Colgate has been instrumental in the sponsorship of many red carpet events. “We know music is a strong...

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Korean beauty brand named in World’s 100 Most Innovative Companies list

Beauty company AmorePacific Corporation has been ranked in Forbes annual list of The World’s Most Innovative Companies 2015.  It was the first time AmorePacific has been ranked, placed at 28th on the list. According to Forbes, “After the company released the cushion foundation in 2008, its competitors started launching the copycat products. The success made its Chairman Suh Kyung-bae the second richest man in Korea.” The company garnered success in the 10 Most Innovative Companies in Asia 2015 list too, which was published the same day. AmorePacific took 7th place, however, it was beauty giant Unilever Indonesia that trumped the...

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Development of cosmetics OEM relies on expansion of cosmetics market, says new report

According to a new report the expansion of cosmetics OEM (cosmetics original equipment manufacturer) relies heavily on the development of the cosmetics market in China. Statistics from Euromonitor state that the cosmetics retail scale was expanding and reached RMB 233.575 billion in 2013, with an increase of 8.5 per cent. Cosmetics OEM in the country rose in alignment with this, and in 2013 the cosmetics OEM market scale reached nearly RMB 25 billion, posting an increase of 12.4 per cent. The rise was attributed to the popularisation of cosmetics OEM in the cosmetics production sector and the trend of...

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The Body Shop announces plans to rejuvenate business

Arnaud Jeanteur, General Manager of The Body Shop International, has opened up about plans to revamp the business after confessing the family favourite had ‘lost its way’. Speaking to Life in Ubud, Bali, Jeanteur confessed that the reaction to the brand in recent years has been slightly tepid, suggesting consumers see it as an ‘old friend they have lost touched with.’ With its target customer being both men and women aged between 16 and 60, the company is hoping to reignite the brand across all aspects in a bid to take back some market share of the cosmetics industry....

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