A recent report by charity In Kind Direct has found that ‘Hygiene Poverty’ is sweeping Britain, with new not-for profit organization Beauty Banks having been set up as a direct result of the findings in order to help tackle the crisis.

The report has found that basic hygiene products are becoming a luxury item, with many families unable to afford products such as toothpaste and sanitary products.

As a result of the findings Beauty PR Jo Jones and Writer Sali Hughes have set up Beauty Banks to help charities provide the hygiene products and grooming products, and is working with existing food banks run by the Trussel Trust to distribute them to families in need.

Author Sali Hughes told Vogue, “Nobody would choose washing over eating if they could only afford one, but nobody should be forced to make that choice.”