Beauty Basics to buy famed Aveda Institute Minneapolis

Beauty Basics to buy famed Aveda Institute Minneapolis

Aveda is set to sell its Aveda Institute Minneapolis and a sister New York-based operation to Beauty Basics, a subsidiary of Aveda distributor Neill Corp, according to a report by Star Tribune.

Neill Corp owns 15 of 64 Aveda beauty schools, run by Beauty Basics, with the deal expected to close as of April this year. According to reports 101 workers will be laid off, however, they are expected to be rehired by Beauty Basics following the sale. The Aveda Institute Minneapolis is said to be continuing to operate as flagship school.

Aveda spokeswoman Rachael Dillon said, “The transition of the Minneapolis and New York Institutes will provide all employees and students greater opportunity by providing the operational infrastructure to help move them into their next stage of growth.”

She continued that Beauty Basics will “maintain the high standards of Aveda, while offering additional support and resources and continuing to deliver high quality talent to the network and industry.”

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