Personal care giant Beiersdorf has launched a marketing campaign for its new Nivea make-up removal products in France, in the Paris Metro system.

Covering the advertising space of the Opéra station and on trains of the third line of the Paris Metro, the campaign covers the launch of Nivea Crème Care brand in a bid for the brand to further capitalize on its share of the French skincare market.

Other areas of the marketing campaign includes a TV advert, free samples, and stalls in shopping centres to promote the French launch.