Benefit does ‘what’s right’ in Gimme Brow Eyebrow Gel safety recall furore

Benefit does ‘what’s right’ in Gimme Brow Eyebrow Gel safety recall furore

Color cosmetics company Benefit has announced the voluntary recall of its Gimme Brow Eyebrow Gel over safety concerns, a decision which was said to have been done through an ‘abundance of caution.’

The cult beauty brand has recalled the Gimme Brow Eyebrow Gel due to the fact it could lead to irritation if it comes into contact with the eye.

In a company statement released on its website, Benefit said, “Benefit Cosmetics is committed to the highest levels of quality and doing what’s right for our customers. Out of an abundance of caution, we are initiating a voluntary recall of our Gimme Brow product after discovering that recent batches of the product did not meet our stringent quality standards.
“If applied in its normal usage on the brows, the Gimme Brow product doesn’t involve any risk. However, if it comes into contact with the eyes, it could lead to eye irritation.”

Consumers are being advised to return the product to their purchasing store for a full refund.

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