Benefit teams up with jewellery retailer BaubleBar

Benefit teams up with jewellery retailer BaubleBar

Cosmetics brand Benefit has teamed up with jewellery retailers BaubleBar to launch a new range of gift boxes.

The Flawless Fortunes boxes ($34 each) include BaubleBar accessories and one or two complementary Benefit beauty products.

In-keeping with Benefit’s playful marketing style, all of the gift boxes feature beauty genie Simone delivering fortunes such as, “You’ll make more people blush than a make-up artist.”

Consumers can choose between three boxes, ‘Sparkle, Shine & All Things Fine,’ ‘Real Romance & A Rosy Future’ and ‘Love, Luck & Long Lashes’.

The Sparkle, Shine & All Things Fine set, for example, includes a pair of BaubleBar Crystal Ballerina Studs and Foliage Studs as well as Benefit Cosmetics High Beam Highlighter Deluxe Mini and PoiseTint Lip & Cheek Stain Deluxe Mini.

Julia Straus, Vice President of Business Development at BaubleBar said: “It seemed like a perfect fit, then, that not only would a partnership be incredibly fun to design together, but would be similarly enjoyable for our audiences to engage with. We are thrilled to be bringing the best of beauty and fashion to ladies across the country, along with good fortunes, of course.”

To launch the collaboration, BaubleBar and Benefit are also giving shoppers a chance to win discounts and free products at BaubleBar.com and BenefitCosmetics.com.

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