Birchbox expands retail offering with Walgreens launch

Birchbox expands retail offering with Walgreens launch

Birchbox has launched in several Walgreens Boots Alliance stores across the US as it looks to develop its retail offering past the direct-sales model, according to a report by Reuters.

The move expands on the company’s two retail stores in New York and Paris as Birchbox becomes the latest direct-to-consumer brand to evolve into bricks and mortar retail, with plans afoot to move into 11 Walgreens stores.

The Birchbox area will be a separate area within the shop, with consumers able to build their own Birchbox instore by picking various products, while also being able to sign up for a subscription.

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