Hair color specialist Bleach London has launched a make-up line that echoes its approach to high-color dos, according to a report published by Refinery 29.

The East London salon, which pioneered the trend for rainbow hair, launched its debut make-up collection online and in store this week. The range comprises highly pigmented lip kits, eyeshadows and pressed glitter in bold tones to tie in with its signature hair colors.

The make-up range brings Bleach London’s product offer to a total of 140 products, including a customisable palette. The line is due to hit Superdrug stores at the end of the month.