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Less is more: Meet make-up’s anti-influencers

Less is more: Meet make-up’s anti-influencers

If there is one thing that has changed the way we shop and indeed what we buy, it’s digital. Thanks to good old YouTube, Instagram and Snapchat, not to mention online stores that offer same-day delivery, make-up sales have soared. But will 2018 be the year that...

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Has luxury got the millennial memo?

Has luxury got the millennial memo?

Back in June, my learned colleague Georgina looked at the resurgence of luxury. According to a Bain & Co spring luxury update back in the heady heights of summer, co-founded by Bain partner Federica Levato, the premium beauty industry sector was expected to post a 2...

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Bold beauty gets f**king fabulous

Bold beauty gets f**king fabulous

2017. The year of Donald Trump’s inauguration, the triggering of Article 50 for the UK to leave Europe, that Weinstein scandal and, in our world, brave beauty. Yep, that’s right, for one reason or another, the cosmetics market has got increasingly bold this year....

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The women of the world speak…

The women of the world speak…

It’s hard to put into words how I feel about the recent revelations that have come to light about Hollywood mogul Harvey Weinstein. As a women, mother, and staunch supporter of gender equality, the allegations of a three-decade long campaign of systemic abuse against...

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Almighty Amazon: the e-tailer taking on the world

Almighty Amazon: the e-tailer taking on the world

Picture the scene. I’m looking for that perfect lip gloss online, I research, scroll, and research some more. Then I find it. The one. Yet the dreaded notification; ‘delivery between 3 – 7 days’ pops up and I, of course, leave the site and promptly find the cheapest...

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Subscribe now: beauty boxes – boom or bubble?

Subscribe now: beauty boxes – boom or bubble?

For the last year, a slew of troubling headlines suggested the end was nigh for the beauty subscription industry: Memebox ceased trading in actual products in May, and instead became a K-beauty recommendation hub, Birchbox battled funding problems and cut 15 percent...

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The vagina monologues

The vagina monologues

Vaginas are having a moment. That’s right, you heard me correctly. Vaginas. Long since Charlotte from Sex and the City brought the V word into the public forum – when hers was diagnosed on the hit show as being ‘depressed’ – vaginas are back in the spotlight, with...

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Our not-so perfect Instagram lives

Our not-so perfect Instagram lives

I will hold my hands up and say it. My name is Louise Prance Miles and I’m an addict. An Instagram addict that is. As soon as one of my children wake me up at some ungodly hour, I log on. I need my fix that instantly. I scroll through the pages (and pages) of posts by...

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Ethical beauty: can you judge a brand by its owner?

Ethical beauty: can you judge a brand by its owner?

As Brazil’s Natura was announced as the future owner of The Body Shop, the response from commentators can pretty much be summed up as ‘that figures’ (as long as we’re talking corporate fit and not about the whopping €1 billion price tag, of course) – for these two...

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Augmented cosmetics: the only way is up

Augmented cosmetics: the only way is up

OK own up, who’s had a sneaky try of a Snapchat filter? What did you go for? The classic dog option? A sponsored number? Or perhaps my personal favourite, the ‘pretty’ filter (if you know, you know). In fact, I’ll hold my hands up and say I’ve been known to add this...

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The K Beauty bubble – sink or swim?

The K Beauty bubble – sink or swim?

A while back I wrote a post about the growing K Beauty trend. With consumer appetite for all things Korean at an all-time high, I touched upon the reasons for its success. Novelty packaging luring in the West, a natural approach to skincare and product efficacy were...

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What L’Oréal did next…

What L’Oréal did next…

Some time ago I wrote a blog post regarding the leadership prowess beauty giant L’Oréal holds within the digital market. From its seemingly endless ability to stay ahead of the digital game, keep its finger on the social media – and in turn millennial – pulse, and its...

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British Vogue: a turning tide

British Vogue: a turning tide

It’s the announcement every hungry fashion-editor has been waiting for; after 25 years at the helm of British Vogue, Alexandra Schulman, the longest serving Editor-in-Chief in the magazine’s history, is due to step down from her role. Cue a flurry of news stories...

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A chip off the old block

A chip off the old block

We all know celebrity sells. That’s no new news. Victoria Beckham puts her name to a branded range by Estée Lauder – it sells. Rihanna launches a new fragrance – it sells. But what about if you’re famous for being famous? Or, in this case, famous for being, well, the...

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