Procter & Gamble-owned Herbal Essences has teamed up with TerraCycle to create recyclable shampoo and conditioner bottles made of 25 percent beach plastic in celebration of World Water Day.
Three of the brand’s bio:renew Collections, White Grapefruit & Mosa Mint, Argan Oil and Coconut Milk will be available in these limited edition bottles throughout May and June.
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that—a discussion,” says Tom Szaky, TerraCycle CEO. “By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example. I look forward to our continued work together to raise awareness and make a bigger difference.”
“Businesses can play an important role in driving and inspiring change in the world,” says Ilaria Resta, North America General Manager of P&G Hair Care. “My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment. This is a step towards our long-term vision of using 100 percent renewable and recycled materials in our products and packaging.”
The collaboration will be continued after the limited edition bottles with the launch of a nationwide take-back program on June 8, which is World Ocean Day.