Brand value up at Pampers, L’Oréal and Johnson & Johnson; Dior enters top 100 Best Global Brands for the first time

Brand value up at Pampers, L’Oréal and Johnson & Johnson; Dior enters top 100 Best Global Brands for the first time

L’Oréal was the only pure cosmetics company to rank among the top 50 most valuable brands in Interbrand’s Best Global Brands 2016 report, which was dominated by tech and automotive companies. The French Beauty giant saw its brand value rise 1 percent to US$10,930 million to occupy the 45th spot.

The brand rankings are determined by financial performance, the role the brand plays in influencing consumer choice and the strength it has to secure earnings for the company and command a premium price.

Several fashion-led brands with a complementary cosmetics portfolio made it into the top 50, with Louis Vuitton ranked at 19 and H&M taking 20th position. LVMH-stablemate Dior entered the top 100 for the first time, placed 89th, with a brand value of US$4,909 million. Both Burberry and Prada saw their brand value drop considerably, the former down 9 percent to leave the luxury clothing, accessories and fragrance and beauty line in 83rd position, while Prada’s brand value plummeted 12 percent, for an 81st ranking.  

P&G’s Pampers brand saw its brand value rise 6 percent to US$16,134 million, for the 28th spot, and Johnson & Johnson grew 5 percent to take the 73rd position while Colgate lost 1 percent to list at 57th.

 

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