Bring it back: P&G relaunches Oriental Therapy in China

Bring it back: P&G relaunches Oriental Therapy in China

Procter & Gamble has bought its Oriental Therapy brand back and is relaunching the premium skin care line, which is said to be inspired by herbal medicine, in China, according to a report published by WWD.

First launched in 2013 but since discontinued, the brand is positioned between the masstige Olay and luxury SK-II lines and is hoped to appeal to the Chinese middle class thanks to its premium positioning and Asian ingredients.

The brand is now available via Tmall, WeChat and Xiaohongshu shopping platforms but yet to launch in bricks and mortar stores.

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