UK retailer John Lewis launches VR lipstick try-before-you-buy app feature

UK retailer John Lewis launches VR lipstick try-before-you-buy app feature

John Lewis has launched a new augmented reality service on its app that allows consumers to virtually try on lipsticks from over 300 big name beauty brands, such as M.A.C, YSL, BECCA and Charlotte Tilbury.

The ‘Try On’ function from the British retailer showcases what the different shades look like using AR, and acts as a ‘selfie mirror’ with the lipsticks staying in place when the user moves its head.

Sienne Veit, Director, Digital for John Lewis & Partners, explains: “As we look at new ways of weaving innovative technology into the services and experiences we offer our customers, I’m really excited by the possibilities of working with AR.
“Service is one of the top reasons our customers choose to shop with us and this is the perfect example of us combining the expertise of our Beauty Hall Partners with the very best technology online to give our customers a great experience, however they choose to shop with us. Beauty is the perfect space for us to experiment with this technology and we hope our customers have lots of fun using it.”

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