Cate Blanchett named first global brand ambassador for Armani Beauty

Cate Blanchett named first global brand ambassador for Armani Beauty

Armani Beauty has announced that it is to extend its collaboration with actress Cate Blanchett.

The face of the L’Oréal Luxe brand’s Si fragrance since its launch in 2013, Blanchett will now represent all Giorgio Armani Beauty categories – including make-up and skin care – making her the brand’s first Global Beauty Ambassador.

“Luminous and sophisticated, her natural elegance and distinguished beauty are striking,” said Giorgio Armani of Blanchett. “I am pleased to deepen our longstanding relationship.

The brand’s ethos of modern femininity is reflected in its make-up and skin care lines, which are designed to enhance a woman’s natural beauty; revealing rather than transforming.

Image credit ©Tom Munro for Giorgio Armani Beauty

1 Comment

  1. NEIL FARMER ASSOCIATES

    The link between celebrity endorsements and beauty brands is growing ever stronger.
    It is an important way for brands to reaffirm their credentials in a competitive market.
    Linking successful people with an upmarket brand is the ultimate accolade for generating
    loyalty and greater sales growth.

    Reply

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