Chanel has announced the launch of an all-red pop-up shop based in New York.

Named La Rouge, the temporary store is celebrating all things red and will be open to the public from 7th to 23rdDecember.

Designed all in red, the boutique will offer limited-edition Chanel products, such as Chanel No 5 in a collectable all-red bottle, as well as consultations on offer with make-up artists such as Kate Lee, Fulvia Farolfi and Cyndle K.

The store will also offer a 30.4 fl oz N°5 perfume bottle, 10 times larger than the original, on sale for a cool $30,000 and one of only 55 available in the world.