Chiara Ferragni joins forces with Lancôme to launch make-up capsule collection

Chiara Ferragni joins forces with Lancôme to launch make-up capsule collection

Chiara Ferragni has joined forces with Lancôme to launch her first make-up capsule collection, Lancôme x Chiara Ferragni, according to a report by WWD.com.

The Italian fashion influencer teased the collaboration during one of Beauty Bites masterclasses in February, with Ferragni announcing the launch via her Instagram account with a video tease.

Already an ambassador for the French beauty house, Ferragni said, “I wanted to create a makeup collection that is 100 percent my style. This is the reason why I joined forces with Lancôme.
“We worked on a product and communication that is relevant for the girls of my generation. Flirty, inspiring and fun are the three key words of this empowering project. I deeply believe that makeup is a huge weapon to feel better with yourself, to face your everyday challenges and to achieve your goals [fiercely].”

The range includes three exclusive shades of Lancôme’s L’Absolu Mademoiselle Shine lipstick, a trio of the L’Absolu Lacquer, and the Hypnôse Drama mascara. The hero product is the Flirting Palette which features four lipstick shades, four eye shadows, three highlighters, a blush and a lip gloss.

The range launched online in Italy via Douglas’ online store and will later be rolled out high street stores. An international rollout will take place in June.

To complement the new range, Ferragni has also launched a limited edition range of t-shirts and tank tops available exclusively through her own website.

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