Chinese skincare brand Herborist expands to UK

Chinese skincare brand Herborist expands to UK

Chinese skincare brand Herborist has launched in the UK as part of a European expansion plan.

The brand’s products, created using formulations based on traditional Chinese medicine, will be exclusively available online at feelunique.com from June.

Founded in 2001, Herborist initially launched into the European market in 2008 when the brand’s products began being sold in Sephora in Champs-Elysees, the famous Parisian shopping street. 

Since then, Herborist expanded to Italy, Spain, Germany and Poland with products available from 1,500 retail stores across China and Europe. The brand recently opened its first flagship store in Paris.

Herborist is owned by Shanghai Jahwa, a manufacturer of daily-used personal chemical products established in 1898. Shanghai Jahwa provides personal cleaning and care products, cosmetics, household cleaning products and perfumes, among others, with brands named Liushen, Maxam, Jia An, Herborist, Chinfie and GF.

 

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