Henkel has announced ambitious targets for its consumer packaging. The German FMCG manufacturer has pledged to ensure that 100 percent of its packaging is recyclable, reusable or compostable by 2025 as well as committed to using 35 percent recycled plastic for its consumer goods in Europe.

“It is more important than ever for companies, consumers, governments and other organizations to drive progress toward a circular economy,” said Kathrin Menges, Executive Vice President Human Resources at Henkel and Chair of Henkel’s Sustainability Council. “Only by reusing and recycling as much material as possible will we be able to live well within the resource limits of our planet. This concept is at the heart of our approach to sustainable packaging.

“Together with our partners along the entire value chain, we want to include materials from sustainable sources into smart designs to close the loop – for the benefit of people and the planet,” she continued.

The company is participating in the New Plastics Economy, an initiative led by Ellen MacArthur Foundation that brings stakeholders together to rethink and redesign the future of plastics as well as partnering with Plastic Bank, a social enterprise that provides employment and reduces ocean plastic by paying people to remove plastic waste from their local environment to be recycled.