CK Hutchison Holdings has announced a strategic alliance with Meitu. CK Hutchison’s retail division, AS Watson will work with the Chinese social sharing platform to combine beauty with social media resulting in a ‘refreshing and interactive’ online and offline shopping experience aimed squarely at millennial shoppers.
“This partnership further enhances our customer connectivity, improving CK Hutchison’s online and offline interaction with customers,” said Canning Fok, Group Co-Managing Director of CK Hutchison. “Meitu users can try beauty products virtually on their mobile phone and get product recommendation through advanced artificial intelligence. In addition to expanding the customer base in China and Hong Kong, Watsons aims to provide the best shopping experience for its patrons. 3 Hong Kong customers can design personalised products and enjoy a new, one-stop mobile shopping experience through our cooperation with Meitu. We are confident of this partnership and believe that it will create a three-way win for customers, Meitu and CK Hutchison.”
Bryan Cheng, Chief Operating Officer of Meitu, added, “With a huge number of female online users from Meitu and strong female customer base from CK Hutchison, the partnership can further improve the value of Meitu’s user platforms while combining beauty with social media, strengthening the connection and interaction with our customers as well as making them look more beautiful.”
Among the initiatives to result from the partnership are Watsons China’s launch of a Meitu account in November this year, enabling it to recommend products according to the filters selected on the platform’s image editing toolkit – for example, acne removal or face lift. Meanwhile, Watsons Hong Kong will usher in Meitu’s Magic Mirror, offering 600 make-up products from international brands – which will roll out across stores from this month and through the first half of 2019.