Clarins has launched the new My Glow Trip mobile interactive pop-up across the U.S. until 24th April this year to promote its new My Clarins range.
The tour will showcase the brand’s new eight-SKU vegan-friendly and green beauty line My Clarins, which is free of phthalates, parabens and sulfates. The range also uses recyclable packaging.
Consumers are encouraged to trial the new products via experiential experiences on the pop-up with an oxygen bar, use an edible mist, visit a prize wall, and taste coconut water – one of the My Clarins main ingredients.
The pop-up will travel across the U.S., ending up in Phoenix, Arizona.