Telecomms company Claro Brasil and Brazilian cosmetic multinational Natura have teamed up to launch a new sim card for the use of the sales force for the direct sales company.

Chip Natura, the name of the product, is co-branded and will be given to the consultants of the direct sales company, which stand at 1.3 million throughout Brazil.

As part of the digital inclusion strategy, Chip Natura offers calls, data, text messages at a competitive price, with free access to company sites and a pre-paid package available.

Natura Brasil is the country’s leader in direct sales and is based in Cajamar, Sao Paulo. Innovation is key to its success, with the company last year spending 61.5 million euros on product development,