Toothbrushes, toothpaste tubes and caps have long vexed those on a zero waste mission but conscious consumers can breathe a sigh of relief after Colgate announced a recycling service for oral care waste in the UK, according to a report published by Edie.
The brand has teamed up with TerraCycle to launch a recycling program for used brushes and oral care empties.
“With the global plastics issue high on the agenda for all, the Colgate Oral Care Recycling Programme promotes sustainability,” Colgate UK GM, Philip Durocher told Edie. “We really encourage people to take advantage of the programme and recycle their oral care products and packaging via the programme and tell their friends and family about this new recycling initiative.”
Colgate had launched a website to allow organisations such as schools, hospitals and local authorities to sign up to host a public collection point – hosts will be given a £1 donation for the school or charity of their choice for every kilo of product returned. End of life oral care products from any brand can be recycled.