Coty and Marc Jacobs renews fragrance licence partnership

Coty and Marc Jacobs renews fragrance licence partnership

Coty and Marc Jacobs have announced the renewal of their fragrance licence partnership.

The two have worked together on the Marc Jacobs fragrance portfolio for 16 years,  with the Daisy Marc Jacobs pillar being the fastest growing franchise among the top 10 US women’s fragrances in 2018.

Edgar Huber, Global President of Coty Luxury, said, “The renewal of our long-term agreement with Marc Jacobs demonstrates our confidence in the success of this partnership and its proven strength during all these years. There is a clear synergy between Coty Luxury’s expertise and the exceptional creative inspiration of Marc Jacobs, whose contributions make the fragrance brand one of the most desirable and dynamic in the world.”

Eric Marechalle, CEO of Marc Jacobs, continued, “We are very pleased to renew our partnership with Coty, which has been a very successful collaboration. Coty Luxury’s know-how and high standards ideally complements the creative spirit at the core of Marc Jacobs, enabling us to generate consistent excellent results together.”

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