Coty joins forces with Amazon to launch Let’s Get Ready Echo Show personal beauty assistant

Coty joins forces with Amazon to launch Let’s Get Ready Echo Show personal beauty assistant

Coty and Amazon have joined forces to launch the new personal beauty assistant Let’s Get Ready, which will be available to use via the Echo Show in January.

The use of Alexa voice control and Echo Show combines voice and visual content and allows consumers to use the occasion-based look planning service. The personal beauty assistant will use attributes such as hair, skin and eye color, and will be available in the UK via the Echo Show and other Echo devices.

Jason Forbes, Coty Chief Digital and Media Officer, said, “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences.
“We’re thrilled to be leading the market with the introduction of a visual beauty skill in the U.K., inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes.”

The Let’s Get Ready assistant has over 2000 combinations of hair, eye and skin color for different occasions. Featuring brands such as Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen, and will offer ‘how tos’ and quick tips.

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