US shoppers opted to stay put over Cyber weekend, according to a report published by The Drum. Footfall at physical stores dropped 5 to 9 percent over the Thanksgiving holiday, according to RetailNext research, per The Drum.
Meanwhile online sales rose 23 percent year-on-year to US$6 billion, according to data compiled by Adobe Analytics, per The Drum, with Thanksgiving seeing a spike of 28 percent to US$3.7 billion.
“The economy is strong and consumers are confident,” Neil Saunders, Managing Director of GlobalData Retail told CBS news, per The Drum. “It also bodes well for Christmas as it suggests that consumers have yet to run out of steam.”