Could Bieber Beauty be the next big celebrity cosmetics launch?

Could Bieber Beauty be the next big celebrity cosmetics launch?

The wife of Justin Bieber, Hailey Bieber has filed a trademark application for the term ‘Bieber Beauty’, according to a report published by Hypebae, quoting TMZ.

Hailey is a brand ambassador for Shiseido-owned bareMinerals and has also released a collab make-up collection with ModelCo in the past.

The model boasts 19.1 million followers on Instagram and is also reportedly set to launch a Bieber-branded clothing line in due course. Her posts for bareMinerals  routinely garner in  the region of 800K likes on the platform.

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