Estée Lauder has named Bollywood actress and model Diana Penty as its first Indian brand ambassador, according to a report by News 18.com.
Penty will appear in skincare and beauty campaigns across digital and in-store promotions with her first campaign being for the beauty giant’s Advanced Night Repair serum. The actress will also work on the Pure Colour Love Lipstick and DoubleWear Stay-In-Place Foundation products, working alongside other Indian influencers.
Discussing her appointment, Penty said, “It is an honour to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them.”
Rohan Vaziralli, General Manager, Estée Lauder Companies India, has stated that Penty was chosen for her independence, confidence and sophistication, which is said to reflect the modern Indian woman.