Unicorn hair, faux freckles and halo brows – social media is responsible for the rapid spread of some pretty out-there beauty trends and the latest is no exception: the Bratz Challenge.

According to a report published by Huffington Post, fans of Bratz dolls are attempting to recreate the OTT look these dolls are famed for in person. To date, some 55,000 people have tagged posts with the #Bratzchallenge hashtag on Instagram.

Some attempts at the challenge have been better received than others with attempts to recreate a Bratz’ dolls vitiligo using make-up called out by those who live with the condition. Others have raised concerns that participants are perpetuating unrealistic beauty standards. Where do you stand: creative genius or setting a bad example? Comments below please.