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Brand Value: 5,821 (US $ millions)
Dove is a personal care brand developed by Unilever in 1957. Dove products are sold in more than 80 countries and are targeted at both women and men. The first Dove product was the Beauty Bar, which was originally sold in the US but the Dove range now includes deodorants, body washes, beauty bars, lotions and moisturizers, hair care, and facial care products. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. The brand purports to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves”.
Procter & Gamble