Dove gains PETA cruelty-free accreditation as Unilever calls for worldwide animal testing ban

Dove gains PETA cruelty-free accreditation as Unilever calls for worldwide animal testing ban

Unilever has announced its support for a global ban on animal testing for cosmetics. The Anglo-Dutch FMCG company is collaborating with Humane Society International, supporting its #BeCrueltyFree initiative.

 “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world,” said David Blanchard, Chief Research and Development Officer at Unilever.

“We’re very hopeful that through collaboration – among companies, NGOs and governments – it will soon be possible to assess the safety of all cosmetic products without any need for animal testing anywhere in the world,” he added.

The company also announced that its flagship personal care brand, Dove has gained cruelty-free accreditation by PETA thanks to its commitment not to conduct any tests on animals anywhere in the world.

Sophie Galvani, VP Dove Global, explained, “For over 30 years we’ve used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting all animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA’s cruelty-free logo to assure our customers that Dove does not, and will not, test on animals.

“Gaining PETA’s cruelty-free accreditation is acknowledgement of Dove’s broader commitment not just to care for women’s and men’s skin and hair but also to care for the planet and everyone on it—including animals.”


  1. Lucy Post

    Fantastic news! Other brands should pay attention and follow suit. Consumers do not want animals to be tormented for “beauty” products, and they will seek out brands that are proudly cruelty-free.

  2. Jennofur OConnor

    Bravo, Dove! With all the cruelty-free products available now, who in the world would buy or use anything that animals were tortured for?

  3. Craig Shapiro

    Dove joins the growing list of kind alternatives. I love it.

  4. Kim Marie

    Wise decision, Unilever. Shoppers today do not want to support cruelty to animals and have plenty of cruelty-free options to choose from.

  5. lizz starr

    dont they sell in China? China gov requires animal testing. how is that cruelty free?

  6. allison

    Love this. I only shop cruelty-free. Animals should never, ever have to suffer for the sake of mascara, blush or soap. Thank you, Dove, for realizing this!

  7. Heather Moore

    Great news! I only buy cruelty-free products, especially ones with PETA’s seal


Leave a reply

Your email address will not be published. Required fields are marked *