Dove is teaming up with Marie Claire International for a new editorial campaign featuring five female motorcyclists travelling across Brazil.
Film, photographic and written content will be produced by Marie Claire International, depicting the motorcyclists’ experience of Brazilian culture and local people. The content, which is supported by Dove advertising, will aim to explore what beauty really means in today’s changing world, according to the publisher.
The campaign will run in the UK, USA and Brazil and will be published across Marie Claire International print magazines, as well as online and social media platforms.
Laurence Hembert, Executive Director of Marie Claire International commented, “Drawing strength from Marie Claire’s long-standing experience in initiating global projects and from Marie Claire’s ability to reach and engage a truly international audience of women, we are now taking the next step in creating editorial multi-media content on a global level.”