E.l.f. Beauty has announced the appointment of a new Chief Marketing Officer, Kory Marchisotto has been named to the role, effective at the end of this month.

Marchisotto joins E.l.f. Beauty from Shiseido where she served as Senior Vice President, US Marketing for its bareMinerals brand.

“Kory brings to e.l.f. a proven track record in strategically building brands and leading innovation. She is also a terrific leader, inspiring teams to achieve breakthrough results,” said Tarang Amin, e.l.f. Beauty Chairman and CEO. “We are thrilled to welcome Kory to the e.l.f. team and are confident that her rich experience in prestige beauty will enable us to differentiate the e.l.f. brand in 2019 and beyond.”

Marchisotto added, “I’ve long admired the e.l.f. brand and its pulse on the beauty enthusiasts that e.l.f. serves, bringing innovative products to the market at incredible speeds and affordable prices. I’m very excited to join this talented team and help bring more consumers into the e.l.f. experience in new ways.”